Our Team


Tyler Hoffman

Chief Executive Officer

As Chief Executive Officer, Tyler helps ensure that Foothold has the resources, systems and structures it needs to best serve its client agencies. He also works closely with each of Foothold’s teams to help guide the strategic direction of the company. Before joining Foothold, Tyler worked at Alpine Investors, an investing firm based in San Francisco, where he conducted Due Diligence on potential investment opportunities. Working closely with founders and operators to grow their businesses was Tyler’s favorite part of the job, and is what led him to join the Foothold team.


Tyler graduated Phi Beta Kappa and with Highest Honors from Princeton University where he earned a BSE in Operations Research, and was a member of the Varsity Lightweight Rowing team. In his spare time, he loves to read, explore new cities, and eat!

Marlowe Greenberg

Founder & Chief Product Officer

Marlowe has worked with nonprofit organizations and local governments as a consultant and educator, and is keenly aware of the philosophical and change-management issues that occur with the integration of new technology. He shapes many of the partnerships that help Foothold serve its client agencies. Marlowe was previously a partner in the Flores Greenberg Consulting Group, where he directed projects for organizations such as Cisco Systems, Inc., the National Board for Professional Teaching Standards, and the City of Detroit. He also taught Microeconomics and Education Policy as well as a project-based class for graduate students at the University of Michigan Ford School of Public Policy. Prior to that, Marlowe worked at the Democratic Leadership Council’s think tank and Jobs for the Future in Boston, MA.

Marlowe graduated from Vassar College with honors. He holds a BA in Sociology, and completed coursework in Philosophy. He received his Master’s of Public Policy degree from the University of Michigan. He is a member of the Association of Public Policy Analysis & Management as well as the American Political Science Association. Marlowe is also an adjunct professor at the Milano School of Business at the New School University in New York City.

Nick Scharlatt


Nick is involved with Foothold Technology’s client relationships as well as sales and marketing. In addition to working with agencies, he works with nonprofit membership associations and local and national governments. Agencies should benefit from the experience of other agencies and keep up to date with the most recent government mandates. He helps this important information reach all stations in the Foothold universe. Nick came to Foothold Technology after several years in the private sector, working in sports media and business. Formerly a Director of Sales and Marketing at The Sporting News magazine, he spent time at ESPN Classic, Major League Baseball and CBS Sports during the Albertville Olympics; he has also worked as a sous chef at the Boonville Hotel in Northern California.

Nick graduated from Vassar College with a BA in English. He is an advisor to GrowNYC, which runs and supports environmental programs throughout NYC, such as school gardens, farmers markets and recycling programs.

Sri Vijayasarathy

Vice President, Engineering


Paul Rossi

Vice President, Customer Success & Advocacy

As Foothold Technology’s Vice President of Customer Success & Advocacy, Paul oversees a diverse team of Senior Customer Success Managers, Implementation Consultants, Billing and HMIS Specialists supporting clients in process development, implementation planning, database administration and training. Prior to joining Foothold Technology as their Philadelphia based Director of Homeless Information Services in 2001, Paul spent more than ten years in Los Angeles providing direct client services to the homeless and those living with HIV/AIDS as well as serving as the Director of Programs for the Los Angeles Homeless Services Authority. From his experiences in both the public and private sectors, Paul brings a unique perspective to the nonprofit/social service arena and a keen interest in improving the efficiency of social service delivery. Using his technical expertise, program management and client service experiences, Paul helped to develop the HMIS version of AWARDS.

In 2014, Paul was named to the Board of the National Human Services Data Consortium (NHSDC), an organization focused on developing effective leadership for the best use of information technology to manage human services. Paul is a graduate of the University of Miami.

David Bucciferro

Senior Advisor

HIPAA Certified

David came to Foothold Technology after more than 25 years at the New York State Office of Mental Health (NYSOMH), most recently serving as the Director of the Rehabilitation Services Unit. He brings a visionary yet practical insight into program development, budgeting, performance management, and compliance culled from a distinguished career in mental health services. David started his career at the NYSOMH in the Budget Unit and then joined the Bureau of Psychiatric Rehabilitation, where he worked with community-based providers to develop and improve a broad range of services including employment, Psycho-Social Clubs, ACT and other support and outpatient programs. During this time, he worked with both private and public stakeholders to effect significant changes to the system of care. His accomplishments include the creation of the first fully Medicaid funded program in the nation dedicated to the delivery of Psychiatric Rehabilitation Services (IPRT) and the creation of an innovative person-centered, recovery-focused benefits package (PROS). In his current role, David shares his experience and technical expertise in developing compliance and program standards with providers and local governments across the country, with an emphasis on best practices for data collection and evaluations protocols. David graduated from Siena College with a BS in Chemistry and was trained in Psychiatric Rehabilitation by the Boston University Center for Psychiatric Rehabilitation. He is a recipient of the NYAPRS President’s Award and currently serves on the Board of Education in New York’s Capitol Region.

Yehuda Charm

Senior Customer Success Manager

At Foothold, Yehuda is responsible for ensuring clients receive the support they need to implement AWARDS successfully. He particularly enjoys working with agencies to utilize the data they collect in AWARDS to inform agency decision making. Before coming to Foothold, Yehuda worked for various nonprofits. At the National Jewish Council for Disabilities he created and implemented social recreational programs for people living with disabilities, later advancing to supervising all of the programs in the metro New York region. Yehuda is a graduate of Yeshiva University with a BS in Psychology and Sociology, and a Master’s of Social Work from the Wurzweiler School of Social Work.

Laura Marshall

Senior Customer Success Manager

Laura focuses on long-term client relationships as well as usability design work. She supports agencies from Alaska to Maine to Tennessee to achieve maximum benefit from using AWARDS. Before Foothold, her professional experiences included analyzing financial strategies to increase New York State’s investment in the human services sector, managing the East African division of a nonprofit organization focused on youth development, and Peace Corps service in West Africa. Laura earned a Master of Science in Nonprofit Management from The New School University, a Master of Theological Studies from Harvard University, and a BA in Comparative Religion from Wesleyan University.

Rachel Miller

Senior Customer Success Manager

Prior to joining Foothold Technology, Rachel worked in both the nonprofit sector and New York City government. Her nonprofit experiences began with direct service provision and moved on to program/contract monitoring and data collection for a variety of behavioral health programs. In this role she also assisted in the implementation of a new electronic health record, training staff to utilize the system and improving the agency’s ability to meet all reporting requirements. Rachel also worked at the NYC Division of Mental Hygiene, where she coordinated the development of state-mandated local government plans for NYC’s mental health, substance use and developmental disabilities services. In her role at Foothold, Rachel uses her varied work experience to develop and maintain relationships with customer agencies, helping them with their ongoing use and expansion of AWARDS. In this capacity she works with Foothold customers to harness their database and think critically about how they can use and improve their data. Rachel also participates in internal AWARDS development projects, bringing forward customer requests to ensure Foothold’s ongoing enhancements to the database address the real needs of our customers.

Rachel graduated from SUNY Binghamton with a BA in Anthropology, and earned a Master’s of Public Administration degree from the Maxwell School of Citizenship and Public Affairs at Syracuse University, with a Certificate in Information Technology Policy and Management.

Juliette Palmer

Senior Customer Success Manager

Juliette is committed to bringing the benefits of technology to nonprofit management by creating systems for effective service delivery and inter-agency communication. She came to Foothold Technology having worked in a variety of social service settings in New York City, primarily in the areas of housing and homelessness. She has provided direct services for tenants facing eviction, supportive housing residents, and formerly incarcerated individuals. She is also experienced in advocacy and community organizing, program development and management, program evaluation, grant-writing, supportive housing development, and alcohol and substance abuse services. Juliette has managed the implementation of AWARDS at several large multi-service agencies, and brings this first-hand experience to her work with Foothold’s clients. She is especially attuned to the privacy and confidentiality concerns of social service agencies. Juliette graduated from the University of Michigan with a BA in sociology and is pursuing a Master’s degree in Social Work at Hunter College.

Kelly Pickell

Senior Customer Success Manager

Kelly has worked in the nonprofit sector for over almost two decades, starting as the database administrator at a local emergency shelter where he helped to implement AWARDS as their HMIS database. Prior to joining Foothold Technology, Kelly served as the System Administrator and Data Quality Trainer for the Indiana Balance of State Homeless Management Information System (HMIS) where he increased HMIS participation and implemented important data quality measures using AWARDS to help improve the quality of homeless reporting in Indiana. Kelly serves on the Customer Success & Advocacy team at Foothold Technology as one of the Senior Customer Success Managers. Kelly assists HMIS agencies in implementing AWARDS, increasing data quality, running reports, understanding regulations from HUD and the federal partner agencies, and answering HMIS-related Help Desk tickets. Kelly lives in Indiana, and is a graduate of Anderson University with a BA in Computer Science.

Alex Attinson

Integrations Manager

Alex has a focus on implementing and supporting Connected Care solutions that help AWARDS agencies remain competitive in the modern behavioral healthcare landscape. His work includes ensuring that both agencies and Foothold alike are using AWARDS as Certified Electronic Health Record Technology, facilitating interoperability connections, integrating E-Labs, and working with partners to implement different medical technologies in AWARDS. He was a stakeholder in the AWARDS Redesign project and is always on the lookout for new technologies to help Foothold and AWARDS users alike. Alex joined Foothold in 2008 as the inaugural member of the Summer Intern program and has been with the company full time since 2009. He graduated from Emory University with a BA in History and Economics (ODE). He’s an avid cyclist who enjoys biking to work and in the past he’s volunteered as a certified Emergency Medical Technician (EMT-I/85).

Sarah Galena

Manager, Implementations and Configuration

Sarah works with Foothold clients to ensure that their implementation of the AWARDS software is a positive experience and a seamless process. Sarah came to Foothold from HHS-Connect, where she was a training and outreach specialist for ACCESS NYC, a project of the New York City Deputy Mayor’s office that leverages technology to provide better Social Services. Sarah has extensive software training experience in nonprofit organizations. She has also assisted organizations in implementing technology into their service delivery models. Prior to her work for the City of New York, Sarah was a program director at the National Jewish Council for Disabilities where she created recreational programs for adults with developmental disabilities. Sarah graduated from the University of Maryland with a BS in Special Education and a Master’s of Education with a focus on Transition Planning.

Meghan Branca

Implementation Consultant

Meghan joined the Foothold team after 10 years in the social services field implementing supports and services for individuals with autism, and leading pre-service training of front-line staff within the Northern Region of New Jersey. Meghan is a strong advocate for individuals with intellectual and developmental disabilities. At Foothold, Meghan is a member of the Customer Success & Advocacy team. She graduated with a BA in English from William Paterson University in Wayne, NJ.


Erin McDonnell

Configuration Consultant

As an Implementation Consultant, Erin works with agencies to facilitate a seamless integration of AWARDS into daily service provision. Erin comes to Foothold Technology with nearly 10 years of program management experience in a variety of nonprofit settings. Most recently, Erin was the Program Evaluator for the Committee on Temporary shelter, where she administered AWARDS and program evaluation efforts for Vermont’s largest homeless service provider. Previously, Erin worked to create a nationally used K-12 curriculum for child sexual abuse prevention and spent nearly 5 years supporting survivors of domestic and sexual violence. Erin has volunteered facilitating support groups for women in corrections who have used force against a partner. As a student, Erin graduated with honors from Saint Michael’s College with an M.Ed in Secondary Education and a focus in Curriculum Design. Erin graduated from Saint Michael’s College with a B.A. in Political Science and a minor in Gender studies.

Ivy Raff

Implementation Consultant

As an AWARDS implementation consultant, Ivy works with new agency clients to manage a smooth integration of the software into their daily operations. She is also a member of Foothold’s Connected Care team, assisting programmers with developing care coordination functionality. Ivy has a passion for helping social services agencies help themselves. She has worked as a program evaluator at Project Renewal, where she assisted in implementing AWARDS and trained line staff in its use. Subsequently, Ivy oversaw the Department of Social Services’ program budget at the New York City Mayor’s Office of Management and Budget, working with that agency to minimize service impacts in the face of budget reductions. Ivy is a marriage officiant, and has volunteered teaching yoga to GLBTQ youth in foster care, as well as tutoring adults in the Spanish-language GED. Ivy graduated with honors from Fordham University with a double BA in Economics and Psychology and from Baruch College with an MPA in Policy Analysis and Evaluation.

Josh Clickman

Manager, EHR Billing

Joshua brings over a decade of customer service expertise to Foothold Technology, with the majority of that time spent fully supporting a web based EHR as Director of Customer Service. Joshua’s primary focus has been to assist behavioral health agencies with their electronic billing, financial, and data base reporting to better optimize their software experience and increase revenues. With Foothold, Joshua is the Billing and Finance Team Lead where he is responsible for providing sound billing/financial guidance to clients, orchestrating BillingBuilder demos, and providing imaginative solutions to further enhance the AWARDS billing and finance module.

Karen Sagor

Billing Specialist

Karen joined Foothold Technology in 2011 with over 12 years of experience in Behavioral Healthcare. While much of her experience focused on treating adults coping with mental illness, she also provided counseling and support to children in a clinic setting and in a domestic violence shelter. Karen was a member of the User Support & Experience team where she developed expertise in PROS, Service Plans and BillingBuilder. She is now a member of Customer Success & Advocacy team where she provides BillingBuilder solutions and support to Foothold Customers.

Karen is a graduate of Cornell University with a B.S. in Electrical Engineering and holds a Master’s degree in Social Work from New York University. In her free time she enjoys knitting, and spending time with her family.

Natalie Wright-Umoh

Manager, Training

Natalie has spent more than a decade working closely with nonprofits, government agencies and schools to create innovative and engaging training programs that are responsive to community needs. As a social worker in NYC, she has overseen the delivery of direct services and training to children, parents, caregivers, professionals and concerned community members.

Natalie is a graduate of Columbia University School of Social Work. She has authored a Guide to Social Work Careers, been certified by the NASW HIV/AIDS Spectrum Project and has provided hundreds of hours of training on topics including ethics, diversity and culture, family violence, commercial sexual exploitation of children, harm reduction, child abuse and neglect and mental health. Natalie welcomes the opportunity to work with organizations to meet strategic goals, enhance the competency of staff and better serve constituents.


Melissa Seymour

Vice President, User Support & Experience

HIPAA Certified

In 2015, Melissa celebrated her 15th anniversary with Foothold Technology. In her early days with the company she wore many hats, including developing the AWARDS Online Help system and other documentation resources, staffing the Help Desk, and testing new feature developments. Now, as Vice President of the User Support & Experience team, she oversees those same areas in order to help ensure that AWARDS users have as positive of an experience with the application as possible. Melissa graduated from the University of Michigan with a BA in political science and communication studies. In her free time she enjoys reading, being crafty, and spending time with her husband and their (many) pets.


Tanya Coraci

Quality Assurance Manager

As part of the User Support & Experience team at Foothold, Tanya is responsible for a variety of tasks which include creating documentation and online training films for clients, testing new AWARDS functionality and assisting with monthly system deployments. With a background in corporate training, she also assists with the training of new AWARDS users. She is a member of the Usability Task Force within Foothold, which is working to redesign AWARDS and modernize the user experience. Her previous professional experiences include teaching leadership development and coaching skills, creating training manuals and standard operating procedures for financial organizations, testing software enhancements, and coordinating the training needs of a corporate merger among two leading life insurance companies. Tanya earned a BS from Michigan State University with a major in Mathematics, and while doing so spent three years as a Calculus teaching assistant. She then graduated from Davenport University with an MBA in Strategic Management. She has a special interest in performance improvement. In her spare time, Tanya enjoys attending MSU football games, and volunteering for the Alpha Omicron Pi International Fraternity where she supports young women in leadership positions.

Bret Gillan

Support Specialist

Bret has worked in software and technical support for over a decade and now applies the skills he’s developed in the troubleshooting of a wide variety of technology to finding solutions to AWARDS’ users challenges. Bret has worked as a support specialist at The CBORD Group, Inc. and is a former employee of TransPerfect Translations where he was a senior support specialist and application analyst. Bret is a member of Foothold Technology’s User Support & Experience team and responds to help desk requests, writes FAQs and documentation for the AWARDS Online Help, and tests AWARDS newest features before they are deployed. He graduated from SUNY Oswego with a BS in Cognitive Science. In his spare time, Bret plays video and tabletop games, watches horror movies, and listens to obscure music.

Amy Glover

Quality Assurance Specialist

As a member of the User Support & Experience team at Foothold, Amy is responsible for a variety of tasks including creating online help documentation, participating in development projects for new features and enhancements, testing new AWARDS functionality, and providing technical support of the application. Before joining Foothold, Amy was the Director of Quality Improvement for Residential Services at The Bridge, a New York City nonprofit that provides wrap-around behavioral health and housing services to adults with mental illness and a history of homelessness. Having been a former AWARDS end-user at The Bridge, Amy is in a unique position to understand the needs of current users. She is committed to providing Foothold customers with the tools they need to use AWARDS effectively, and ensuring that they have a positive and meaningful experience with the application.

Amy joined Foothold Technology with a decade of experience working in the behavioral healthcare field, including mental health, substance abuse, residential services, adult and youth services. She earned a BS in counseling from Newman University and holds a Master’s degree in Social Work Administration from Columbia University. In her spare time, she uses her knitting and crocheting skills to donate hand-made items to charitable organizations that provide blankets and clothing to people in need.

Michelle Nevius

Quality Assurance Specialist

Michelle joined Foothold Technology after working for over a decade for HELP USA, a social service agency in New York. She also was Project Renewal’s project manager for their AWARDS implementation. After working for five years as a customer of the AWARDS software, she became a Foothold Technology employee. As part of the User Support & Experience team, she provides user support, helps implement new software features, and works as a member of development teams for software enhancements. Michelle received her B.A., M.A., and M.Phil. degrees from Columbia University, studying ancient history, archaeology, and art history, which she also taught both at Columbia and Hunter College. A New York City expert, she is the author, with her husband, of three books about the city.

Shannon Picou

Quality Assurance Specialist

Shannon Picou joined Foothold Technology after working 7 years as an Instructional Technology Coordinator for the Research Foundation of SUNY’s non-profit Advanced Technology Training and Information Networking (ATTAIN) program. As a passionate educator for ATTAIN, Shannon helped narrow the widening technology divide within low socio-economic communities by providing youth and adults ongoing technology, educational, and workforce development through the use of state-of-the art technology. She also provided advance instruction in their Microsoft Office Specialist Certification program through close partnerships with Microsoft and Certiport, Inc. Collaborative efforts were key as Shannon partnered heavily with other non-profit community agencies to provide quality educational and vocational support, rehabilitation services, and senior assistance. As a result of her consistent efforts, she was the recipient of the Community Excellence Award of 2014. Shannon has become a member of the Training Division at Foothold. She is a certified teacher and graduated Cum Laude from Louisiana State University with a BS in Education. She is also an adjunct High School Equivalency instructor for the Queens Educational Opportunity Center of York College. In her spare time, Shannon enjoys traveling, spending time with her beautiful cat, eating Creole/Cajun cuisine, and rooting for her favorite football team, the New Orleans Saints. Who Dat!

Kevin Schweitz

Support Specialist

Kevin joined Foothold Technology with over 10 years of AWARDS System Administrator experience at Lakeview Health Services, a nonprofit agency in upstate New York. As the Director of IT he was responsible for the implementation of AWARDS as well as the lead for the Internal Help Desk. Kevin brings a unique perspective as a member of the User Support & Experience team. Kevin served 6 years in the United States Army as a member of the Military Police Corps. He earned a B.S. in Information Technology at Walden University. In his spare time, he enjoys time with his kids, golfing, and classic cars.

Angela Scott

Support Manager

Angela came to Foothold Technology with over 20 years of experience in a municipal human resources department. She was involved in many different aspects of human resources including recruitment, payroll and working with worker’s compensation, short term disability and health care insurance providers. At Foothold, Angela is a member of the User Support & Experience team providing Help Desk support to AWARDS users. In her spare time she enjoys spending time with her family.

Teresa Powers

Support Specialist


Tricia Ackerman

Vice President, Sales

As Vice President of Sales, Tricia is responsible for driving growth at Foothold, with a focus on expanding the company’s presence throughout agencies that support a wide range of  services including: mental health, alcohol and substance use, intellectual and developmental disabilities, and homelessness and housing. Tricia brings to the position a successful track record of 20 years that includes high-profile leadership positions in tech, education, and healthcare industries.

Prior to joining Foothold, Tricia worked with industry-leading companies such as Dropbox and Rosetta Stone to develop go to market strategies and lead sales teams with ferocious dedication to customer success. A graduate of Ithaca College, Tricia received a degree in Communications and was inducted into the Lambda Pi Eta Honor Society. She is passionate about equity in education and disruptive technology. As an avid reader, Tricia is always in search of her next book.

Elliot Massuda

Strategic Partnerships Manager

Elliot has over a decade of experience in sales and management, as well as five years in nonprofit leadership. At Foothold, he leads the sales team in achieving key benchmark goals. He takes great pleasure in helping human services agencies understand the benefits of AWARDS and Foothold Technology. Prior to Foothold, Elliot was a top sales executive for a leading real estate division located in Chicago, IL. For five years, he served as board member—and then later as president—for the Gotham Knight Rugby Football, a Division III, nonprofit rugby club located in New York City. Elliot uses his leadership and sales background to continue the impact Foothold has on the social services industry. Elliot earned his BA from Northwestern University, where he dove competitively all four years. He currently enjoys rugby, tennis, and cooking.

Jim Butz

Account Executive

Jim is responsible for working with future Foothold Technology clients. He has been working with and advising nonprofit agencies on their technology needs for over a decade. He understands that data is the number two asset at most human services agencies, right behind their people, and wants to help agencies leverage that for quality of service, funding, and overall vision of the agency. Prior to Foothold, he owned and operated his own business for 12 years. He has helped fuel the growth of the company around the country, particularly in the south and western parts of the United States. Jim graduated from Loyola University in Baltimore, MD with a BA in Business Management. He currently volunteers his time to various children’s organizations and local community events.

Paul Lieberman

Account Executive

Paul brings a diverse set of sales and operational support experience to the organization. Prior to joining Foothold, he served as the Senior Account Manager for a Gold Certified Microsoft partner specializing in the custom development of personal health records. In his other technology roles, he has represented a national virtual conferencing company, performing as senior business liaison between the account services team, engineering group and end-users. While at the Equitable Life Assurance Society of the United States in New York City, Paul served as a Vice President in the Management Information Services area where, with a professional staff of 30 MBAs, PhDs and technical consultants, he managed all software development, beta-testing, marketing and roll-out activities for the Agent Support Center. He went on to become the Agency Chief Operating Officer of one of Equitable’s largest field sales organizations where he directed the operational support of 350 field representatives. Paul earned a BA from the University of Redlands in Redlands, California and attended Loyola University of Los Angeles School of Law.


Jackie Ward

Account Executive

Jackie Ward is a member of the Foothold Technology Sales Division and combines her unique skill-set to serve as a key asset to the organization as a whole. Prior to joining Foothold Technology, Jackie developed a passion for providing solutions to clients as a Wall Street Sales Executive at top tier firms including a financial software company. As a result, Ward provides an in-depth understanding of how technological solutions support the passion of her clients. Jackie strives to help members of the human services community by proactively identifying their needs and ultimately offering customized solutions that reflect the best practices of the industry. Jackie brings a wealth of expertise and an understanding of the industry from her graduate studies in Mental Health Counseling. Jackie is a student member of the American Counseling Association, is an esteemed member of the Counseling Honors Society, Chi Sigma Iota, and has been recognized by the ACA for her published works. Jackie continues to pursue her doctorate in Counseling Psychology and is a graduate of The Rutgers Business School and Rutgers University. In addition to her fulfilling career, Ward enjoys volunteer work, playing the piano, and spending time with her family.

Laura Goodwin

Sales Development Representative

Laura joined Foothold Technology after two decades of experience in fashion management and information services. As a consultant, she provided analytical data to finance companies and later to research and development within the STEM industry where she became a top performer/global executive award winner for her efforts. Realizing she wanted to do something more outside of the corporate world and contribute to mission-driven organizations, she found Foothold. She is a thrill-seeker who loves to travel internationally whether solo or with friends. Joys in life are spending time with her daughter and extended family.

Will Kelleher

Sales Development Representative

Will joined Foothold’s sales division after gaining valuable experience in advertising sales as an Account Executive with Yelp. Will was inspired by Foothold’s goal of eliminating the difficulty and burden of inefficient record-keeping from the daily lives of human service providers, giving them “the freedom to focus on their mission.” He was born and raised in England, moved to the greater Philadelphia area in 2000, and now resides in Hoboken, NJ. Having also spent time studying in Spain, he loves to travel and has visited 11 countries to date. In his free time, Will enjoys playing golf, watching soccer, cooking, eating, and spending time with friends and family. He graduated from Penn State University with a BA in Marketing and a Minor in Spanish.

Jack Herzberg

Sales Engineer and Trainer

Jack brings over 15 years of social service experience to his training work at Foothold. He was a core group member of Stop AIDS Orange County (California) and trained other volunteers to facilitate the program as it expanded. He was Director of AIDS Response Program, a community-based prevention group, and later implemented an HIV education program for substance abuse agencies for the Orange County Healthcare Agency. As a contractor for the California State Office of AIDS, he trained professionals and volunteers to administer HIV pre- and post-test counseling throughout the state, and ran the state-funded HIV test sites for the City of Long Beach Health Department. As a case manager for AIDS Services Foundation Orange County, he worked with multiply-diagnosed clients and later worked as Housing Coordinator, creating several housing programs and training staff at county agencies in the implementation of these services. Jack graduated from the University of California Irvine with a degree in Social Ecology and holds a Master’s of Social Work from California State University, Long Beach. He is a member of the American Society for Training & Development and the National Association of Social Workers. As a community volunteer, Jack enjoys working with agencies that support gay and lesbian youth.

April Cardinal

Product Marketing Manager


April is Foothold Technology’s Product Marketing Manager. She spends her time at the intersection of Marketing, Sales, and Product; she works with product experts to understand the features and benefits of our electronic health record software, AWARDS, and then guides the sales team on how to showcase those features and benefits to prospects. She has more than a decade of experience supporting organizations large and small, and finds particular fulfillment in making business exchanges more relational and meaningful. April earned a BS in Religion and Philosophy from Northwest University in Seattle, WA. She volunteers with various organizations in her community, and especially enjoys working with local homeless individuals. Outside of work, she prefers to spend her time pursuing adventures away from a computer screen, i.e., camping, kayaking, and relaxing in her family’s cabin in Northern Wisconsin. She also loves playing in her garden, cooking meals for large groups of friends, and sharing photos of her dogs on Instagram.

Ronan Martin

Digital Marketing Manager


Ronan is the Digital Marketing Manager at Foothold Technology based in our national headquarters in New York. Before joining Foothold, Ronan worked in the UK on an international market entry project in the cloud computing industry. Since then, Ronan has collaborated with a number of technology companies to implement digital marketing best practices. Holding an MBA from the Irish Management Institute and a Master’s in Digital Media from Dublin City University, he specializes in developing digital marketing strategy that accomplishes business goals.

Ronan has extensive experience in the education sector, including lecturing the Advanced Spreadsheet Modelling module in DCU Business School and privately tutoring college and high school students in economics, accounting and math. In addition, Ronan has fundraised on behalf of mental health and child protection organizations in Ireland. In his spare time Ronan loves to shoot pool, explore the latest technology and experience all that the city has to offer.

Jessica Tien

Content Marketing Manager

Jessica joined Foothold Technology as the Content Marketing Manager, where she creates content to engage Foothold’s customers. Before coming to Foothold, she led global marketing projects in consumer goods and held a variety of roles in the publishing industry. She is passionate about animal rights and has volunteered for the ASPCA and the Animal Care Centers of NYC. 

Jessica graduated with a degree in Marketing from New York University Stern School of Business, where she wrote in the school newspaper, hung out in the ceramics studio, and explored the city by foot. In her free time, she enjoys traveling, indoor gardening, and finding new favorite coffee shops.

Grace Findlen-Golden

Marketing Coordinator

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