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This blog post was written by one of our enterprising interns, Morgan Namian. When Morgan isn’t spending her summers at Foothold she’s wielding a lacrosse stick as a senior at Vassar College in Poughkeepsie, NY.
This is my second summer interning at Foothold and this year I was given the task of integrating social media into the annual Expo. I couldn’t have been happier; as a college student, I spend an embarrassing amount of time per day checking up on my Facebook and Twitter accounts, and I was more than happy to use my, erm, extensive research in the social networking field to design a way for AWARDS users to interact with Foothold staff and with one another at the Expo.
The idea behind Twitter’s presence at the Expo was to make the cultivate a truly interactive experience for those of our users and agencies who have also embraced the technology, and to introduce it to those who hadn’t already. As a result, we encouraged attendees to tweet at us throughout the day with questions, comments, rants, raves, and photos in order for us to maintain constant interaction with the entire Foothold community—and it worked!
Ultimately, we found that our users are really pretty enthusiastic about Twitter! Working behind the information booth I braced myself, iPad in hand, as we were bombarded with feedback about the sessions, our keynote presentation, the sandwich options, and the list goes on. I have to say that the coolest part about it was that in the midst of the 250 Expo attendees, we were able to make contact on an individual and personal basis, thus reinforcing our tight community appeal—and that’s what it’s all about.
Additionally, I think Twitter opened up a new world of interaction for our users at the Expo—using the #FTExpo2011 trending topic, our attendees could make connections with one another throughout the day, hopefully forging new and beneficial relationships in the spirit of case management and reporting! Or, at the very least, in the spirit of networking and making new acquaintances.
It is our hope that we can continue the process of using the social media to connect to our users, and to connect our users to one another—so help us out! Follow @FootholdTech on Twitter, and like Foothold Technology on Facebook. We would love to hear from you! |
